You may have noticed some search results appearing as double or multiple lists in Google but aren’t quite sure what these are. These are known as indented listing.
Indented lists appear as two lists (also known as double listings): a regular search result on the top, followed by a second result that’s indented inward.
Search engines constantly go around the Web, view fresh content uploaded everyday and rank these accordingly. When they spot two or more articles in one website that pertain to the same topic or carry the same keywords, these search engines respond by displaying the most relevant result first, followed by the linked pages.
Getting multiple indented lists on the top 10 results of search engines is much sought after because these can significantly increase the number of clicks and visitors on your site. And there’s a technique for achieving this. Here’s how:
One website: Search engines only display indented lists of two or more pages coming from the same website.
Quality content: Basic SEO techniques such as posting quality SEO content still apply here. You’ll need some great articles with the right keywords that are optimized for search engines.
Internal links: Make it a habit to keep a list of article titles and their corresponding URLs or links in a separate document file. Update this every time you post a new article or content. As you build your article database, link the same keywords in two or more articles using their URLs. Linking many articles using the same keywords will result in deep linking and increase your site’s chances of getting indented listings. If you’re using WordPress, there’s a plug-in that you can add which automatically generates related links after each post and links keywords among different articles for you.
Websites that have accumulated a huge article database can use the same internal linking technique for indented listings although this may be time-consuming. Review previous content and replace some keywords to match those found in your fresh batch of articles. Link these articles as well to get multiple indented listings.
For those who are selling products on their sites, getting double or multiple indented lists on Google is not enough. You’ll have to use some killer copywriting techniques to increase conversions (turn visitors into buyers) as well.