Indented listings appear as two or more search results with the most relevant content appearing first and then followed by another article found on the same website. This type of search result is desirable because it increases the number of clicks and visits to your website.
It’s easier to get indented or double listings on Google if you work at linking pages or posts in your website from the moment you build it.
- Stick to a set of keywords for a topic or subject and use these all throughout your website.
- Create quality SEO content using those keywords and keep track of the URL’s or links in a separate file for future reference.
- Link articles together by matching their keywords either manually by entering the URL for each keyword or if you’re using a WordPress theme, by adding a plug-in called Smartlinks to do this for you.
- As you add more content to your website, creating more internal links to other related posts will result in multiple indented listings as well.
You’ll still have to work on getting quality SEO articles on your website to rank well. You can do this by writing SEO content or by hiring a content provider. SEO, however, is only half of the challenge, because once you are able to generate substantial traffic for your website, you will also need to convert those visits into sales using killer copywriting techniques. With the right combination of SEO, internal linking and sales writing techniques, you’ll not only boost site rankings and drive traffic to your site, but you’ll be able to increase your sales and profits as well.