As companies around the world strive to streamline operations and find new ways to cut costs without sacrificing quality of their businesses, the world OUTSOURCING has become a by-word that saved many businesses and jobs around the world.
What is outsourcing
Outsourcing is delegating or assigning tasks to another person or company. It is often used to obtain services or products that do not form part of a company’s core business either to cut costs or to avail of the provider’s (worker) special skills.
In Internet marketing, outsourcing can be used for non business and business activities.
Why you should outsource
• Fast action
Time and skills are important aspects of every business. Doing things properly and quickly will make your business grow fast. While you may be tempted to do everything on your own, you could be spending more time on minute tasks that won’t generate revenues instead of doing things that generate cash flows.
• Get better quality
Multi-tasking can significantly reduce the quality of your output as you rush to finish one task after another. Oftentimes, certain tasks are best left to more experienced service providers like accounting work and contract drafting even when you can do them yourself.
• Rest and recharge
An overworked mind and body is going to burn out fast. Unloading some of your tasks to others even when you can easily do them on your own can free up some time for you to rest, unwind and recoup.
• Get someone to do non business tasks
Find someone to do your laundry, deliver your meals, or clean your pool. The time you save by not doing these non-revenue generating activities can be used to focus on marketing and selling activities which bring in cash flow.
• Outsource business activities
Growing your business means getting more work. By outsourcing tasks like content writing, website development and programming, you increase your revenues without having to spend more time working.
• Leverage outsourcer’s skills
Human resource specialists transfer skills not by training every person in the company but only a few managers who take care of training those under their immediate supervision. The same principle may be applied in Internet marketing where you can guide one or two service providers and get them to do the same with several others. Ultimately, you can build a team of highly skilled outsourcers using only a fraction of the time it would take to train them all on your own.