Category Archives: Business News

Google Places SEO Strategy for Small Business

SEO is not a one-time solution for your website.  Getting top rankings and staying on top of search results is a constant challenge even for SEO experts because of changes in Internet behavior and the way the Internet’s top search engine views and ranks content.   Getting top organic listings used to be the main goal of SEO, then came indented listings, and of late, we have seen the supremacy of Google Places.  SEO strategists now maintain that it’s no longer enough for your website to appear in the organic listings.  If you want to get massive amounts of targeted traffic, you’ll have to add or claim your listing in Google Places as well.

What is Google Places? Continue reading

How to Tell if the Economy is Recovering — or NOT

Interesting signs of the times are not always those observed and analyzed by economic observers.  Lipstick, men’s underwear, moviegoing habits and other ordinary activities provide a refreshing view of the state of the economy.  Check this link out for more details.

1.  Men’s underwear:  A dip in the sales of this item is a sign that men are feeling the pinch. This report cites Alan Greenspan’s book “The Age of Turbulence” where he says that men tend not to replace their underpants when they feel trouble looming. 

2. Lipstick index: Immediately after the 9/11 attacks in the US, Estee Lauder chairman studied sales of their lipstick products and discovered that women were buying more lipstick than usual, bolstering the psychological view that women put on lipstick to feel good about themselves.   They went further to speculate that in times of economic recession, women will turn to inexpensive options for feeling good, lipstick being one of them.

3.  Foundation index: Closely related to the lipstick index is the use of foundation to get flawless looking skin, in lieu of expensive facial treatments and trips to the salon that women tend to forego during a recession.  Similar observations were made on sales of DIY hair dye home treatments.

4.  Hot Waitress Index:  New York Magazine contributed this piece of indicator– that in times of recession, waitresses appear to be hotter, possibly owing to the slump in the job market and oversupply of workers.

Read more for other interesting observations.

Top Businesses That Thrive in Recession: What Every Small Business Consulting Professional Should Know

Businesses with smaller budgets for marketing continue to rely on small business consulting professionals for outside help. But in the face of worldwide recession, who are the clients that need small business consulting?  Let’s take a look at some of the recession-proof businesses which may need your services.

Most surveys indicate that the following small businesses continue to thrive and even experience growth during a recession: Continue reading

BusinessWorld Online Edition: US online job index records sixth straight monthly rise

NEW YORK — A monthly gauge of online labor demand in the United States grew 21% in July from its position a year ago, marking the sixth straight month of annual growth, a private research group said yesterday.

Monster Worldwide, Inc., an online career and recruiting firm, said its employment index rose to 138 points in July from 114 points during the year-earlier month. The index was down from 141 points in June. Continue reading