Category Archives: Business tools

Google Places SEO Strategy for Small Business

SEO is not a one-time solution for your website.  Getting top rankings and staying on top of search results is a constant challenge even for SEO experts because of changes in Internet behavior and the way the Internet’s top search engine views and ranks content.   Getting top organic listings used to be the main goal of SEO, then came indented listings, and of late, we have seen the supremacy of Google Places.  SEO strategists now maintain that it’s no longer enough for your website to appear in the organic listings.  If you want to get massive amounts of targeted traffic, you’ll have to add or claim your listing in Google Places as well.

What is Google Places? Continue reading

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What is Outsourcing and How You Can Use It for Business

An Indian call center

Image via Wikipedia

As companies around the world strive to streamline operations and find new ways to cut costs without sacrificing quality of their businesses, the world OUTSOURCING has become a by-word that saved many businesses and jobs around the world.

What is outsourcing

Outsourcing is delegating or assigning tasks to another person or company.   It is often used to obtain services or products that do not form part of a company’s core business either to cut costs or to avail of the provider’s (worker) special skills.

In Internet marketing, outsourcing can be used for non business and business activities.

Why you should outsource

• Fast action

Time and skills are important aspects of every business. Doing things properly and quickly will make your business grow fast. While you may be tempted to do everything on your own, you could be spending more time on minute tasks that won’t generate revenues instead of doing things that generate cash flows.

• Get better quality

Multi-tasking can significantly reduce the quality of your output as you rush to finish one task after another. Oftentimes, certain tasks are best left to more experienced service providers like accounting work and contract drafting even when you can do them yourself.

• Rest and recharge

An overworked mind and body is going to burn out fast. Unloading some of your tasks to others even when you can easily do them on your own can free up some time for you to rest, unwind and recoup.

Outsourcing tips

• Get someone to do non business tasks

 Find someone to do your laundry, deliver your meals, or clean your pool. The time you save by not doing these non-revenue generating activities can be used to focus on marketing and selling activities which bring in cash flow.

• Outsource business activities

Growing your business means getting more work. By outsourcing tasks like content writing, website development and programming, you increase your revenues without having to spend more time working.

 • Leverage outsourcer’s skills

Human resource specialists transfer skills not by training every person in the company but only a few managers who take care of training those under their immediate supervision. The same principle may be applied in Internet marketing where you can guide one or two service providers and get them to do the same with several others. Ultimately, you can build a team of highly skilled outsourcers using only a fraction of the time it would take to train them all on your own.

List Building Tips for Internet Marketers

A huge database of email subscribers is a great asset in Internet marketing. With the right email strategy, you can convert the people in that list into buyers so that the sooner you start building it, the better it can serve you.

 Here’s what you can do:

  1. Collect email addresses from your site visitors whenever they buy something from you.
  2. Get non-buying visitors to leave their email addresses by offering free items as enticements.
  3. Publish good articles and add an opt-in subscription form to your website so that visitors can freely sign up if they like its content.
  4. Promote the free subscription or item with the same effort you would give an item that is for sale.
  5. Squeeze in your free offer and opt-in form after every article or site content.
  6. Get an autoresponder to send a Thank You note to your opt-in subscribers.
  7. Send emails regularly to the people in your list to maintain site awareness.

2010 Trends for Search Engine Marketing

The previous year may have witnessed the rise of social bookmarking and social media marketing but optimized websites continue to dominate search engine rankings albeit with a few twists. Internet marketing experts with a keen eye for significant changes in Internet behaviour enumerate the following trends that business consultants including search engine marketing consulting professionals must be aware of: Continue reading

Why you need a good landing page tool

Creating web pages is so much easier these days with web design tools and templates that a non-techie can use. Even a child can create a fantastic looking page in no time. Most site owners, however, neglect the basic goals of web pages, particularly single-page websites that are better known as landing pages.  A landing page is a special web page where your potential clients land after clicking on an ad or search result.  It serves a number of commercial uses such as sales, referrals, lead generation and site testing.  Your net profits, therefore, greatly depend on the landing page tool that you use.

What a good landing page tool should have Continue reading

Website Tools for Internet Marketing

Internet technology is a godsend for many business owners who are looking for inexpensive ways to market their products and services.  Many tools and applications can be automated so once you set them up to operate on your website, you can forget about them and focus on other aspects of your business.

Here’s how you can use the Internet for business: Continue reading

Using Webinars for Business

While home-based consultants and Internet marketers have been able to work from home or anywhere in the world using Internet technology, they still needed to step out of cyberspace to be able to meet clients, attend conferences and networking events to market themselves regularly.

Thanks to the Internet,  it is now possible for you to “meet” a large group of people without having to leave the comfort of your home via a recent Internet tool called a “webinar.”

What is a webinar Continue reading

Why You Need SEO for Small Business

The Internet is no longer the playground of corporate heavyweights and retailing giants.  It IS now possible for small players to compete with big businesses using a website and Search Engine Optimization (SEO).

Having your own website is not enough.  You need to constantly work on your site’s visibility on the Internet so that your potential customers and clients can find you among the millions of web pages existing on the Web, for which you will need strategies in SEO for small business. Continue reading

Understanding the Benefits of Video Marketing and Optimization for Business

It’s no secret that search engines rank websites based on their contents.

A site can present three types of content: text, audio and video. 

Among the three, video content is undoubtedly the hottest and most effective optimization phenomenon to hit cyberspace as YouTube viewing is said to have replaced the porn habit. In business, video has a huge impact on traffic generation and sales conversions making video marketing and optimization a necessity for business.

Why adding videos can help your site Continue reading

Using Newsletter Creation and Optimization to Improve Business

As businesses continue to cope with the global economic recession, newsletter creation and optimization services remain indispensable among Internet marketers because the email message continues to be a popular yet inexpensive tool that boosts search engine rankings, site traffic and ultimately– sales.

What is an email newsletter

Internet users are generally turned off by hard sells and obvious sales pitches and are most likely going to delete an email with a clear sales title even before opening it.

What they do love is receiving small chunks of useful information in a friendly format like that of a newsletter. As a variation of the sales letter, its magazine look is attractive, entertaining and engaging without exerting pressure on the reader.

How you can benefit Continue reading