While search engines like Google usually keep mum about their search criteria and leave most Internet marketers guessing, Google has made it clear that creating and submitting a video sitemap of your website’s contents will help your site’s rankings. Sitemaps contain files of your website’s content. It is a great SEO tool that experts use along with the following tips:
- Generate a separate sitemap for video content in XML format
- Use relevant keywords in the title, description, tags and surrounding content of the video.
- Add a thumbnail of your video.
- Add an expiry date and other restrictions for viewing.
Internet Sidelines 